5 minutes with Vivimoss

Our August pop-up at our Notting Hill studio is from Vivimoss, so we thought we would take 5 minutes to quiz founder Lauren Moss about her sportswear brand.


How did you get into fashion?

I had worked in finance for close to 10 years, and although I loved my colleague and clients, I wasn’t feeling fulfilled by what I was doing. At the same time, I was rediscovering my love of sport, and health and fitness, which I had lost a little whilst at university. I was finding it difficult to find the kind of sportswear that I wanted to wear, so thought I would take a leap, and create my own!


What’s it like being in the fitness fashion industry?

It’s a great world, although I’m  pretty new to it - Vivimoss only launched last year. I’ve found that those that are involved in the industry tend to adore their jobs, which makes them a pleasure to work with. There is also a lot of support out there - everyone genuinely wants everyone to do well! There’s a fantastic fitness community in London however, being based in Edinburgh I tend to miss out on a lot of the events that happen down South. Edinburgh is certainly catching up though!


How would you describe your brand?

Simple, stylish, yet technical sportswear to support you in your active lifestyle.


What inspired your designs?

Simplicity. I wanted the range to be functional, comfortable, yet still look good. It was important to me that the range would look equally as at home in your local coffee shop, as it would whilst at the gym. The ethos behind the brand comes from the Spanish word ‘vivimos’ - which translates as ‘we live’, or ‘a toast to life’.

Vivimoss 2

Vivimoss 3

Why should we buy Vivimoss instead of any other sportswear brands?

Truthfully, you should buy whatever range makes you want to get to the gym and do a workout! If you do decide to choose Vivimoss though, do it in the knowledge that each piece is high quality, technical, and long lasting. Added to which, it looks great!!


How do you start your day?

I always start my day walking my 9 month old Australian Labradoodle pup, Chewie. It’s a great way to clear my mind, setting myself up for the day ahead!


Would you say you’re healthy, if yes, why is this important to you?

I would hope that I’m healthy! I think it’s easy to lose perspective in the fitness industry sometimes, and it may sound simple, but health allows you to enjoy life! I train hard and eat well, but also very much enjoy a few glasses of wine, the odd pizza, and (very) regular other treats!


When are you at your happiest?

I love spending time with my family, and my amazing group of friends. There’s nothing better than a catch up over a couple of glasses of wine!


What exercise do you do and how often?

My real passion lies in CrossFit and Olympic weightlifting. When my schedule allows, I like to train 6 times a week.


Any clothing tips for those getting into exercise?

You need to choose clothing that makes you feel comfortable, and that does its job! There’s nothing worse than finding out that your new leggings gape at the back, or your top rises up as you’re half way through a workout!


Where do you see your brand in the future?

I’d love to see Vivimoss continue to grow. It’s very early days yet, but we are gradually adding to the range, and it has been very well received - both the menswear and ladieswear!


What’s next for you professionally?

I’ve still got so much to learn, so I’ll certainly be concentrating on vivimoss for now! I’d really love to move our production to Europe, and things in that regard are looking good - keep your eyes peeled for our new ladies leggings launching soon!!


For more information about Vivimoss, visit the website – www.vivimoss.co.uk

Vivimoss 4

Vivimoss 1